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Friday, June 19, 2015

Internet of Stuff(-it Marketing Fluff)

I've attended a lot of Internet of Things (IoT) talks and webinars lately as it's one of the tech buzz words you'll need to know in 2015. While this is an emerging concept to the discussion as of late, the term itself has been around since 1999 and has been defined, redefined, coopted and usurped by many a vendor to flog their old product with new marketing material.

When it comes to technology marketing, I need three things:

  1. Vision - sweeping future statement (optionally includes rainbows and unicorns)
  2. Definition - what does the technology do
  3. Architecture - how does it do it

When any of the above are not well-defined, vendor slide decks start to look like Swiss cheese.


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